The First Things First manifesto was originally published in 1964 by designer Ken Garland and signed by 21 other designers, photographers, and students who believed in the ethos of his message. While I won’t read the entire manifesto (as it’s protected by copyright) I will read a passage that will help you gain an understanding of what it’s all about: “We do not advocate the abolition of high pressure consumer advertising: this is not feasible. Nor do we want to take any of t