079: Intersection: Inger Kristine Steinsland, Photoshop Artist

Updated: Dec 7, 2021


In the previous episode, we met Brooke Cormier who reminded us that there’s always more to learn, the importance of experimentation and the challenges of running a business as a creative. She also reminded us that failure is part of the process and today’s guest agrees.


Allow me to officially introduce you to today’s guest: Inger Kristine Steinsland.


You know that really annoying person who always seems to see the glass half full?

Hi, yes, that's her. Inger Kristine Steinsland, born and bred in Norway, educated and trained in Britain. With a BA in Illustration and a Masters in Creative Advertising from Falmouth University, she has since been working for an Employer Branding and Recruitment Advertising agency in London. Here she started as an intern before she was hired as a Junior Art Director and she has worked her way up to become Head of Art. She now leads a team of Art Directors, Designers and UX/UI designers.


In our conversation, Inger and I discuss the magic of happy accidents, visual simplicity and having fun in your work. We chat about removing the toxic culture of fear and the possibilities of problem solving through design.


Key Ideas Discussed:

  • Lots of happy accidents have happened to her

  • Spontaneity!

  • The importance of wordplay in her artwork

  • Inspiration comes through listening to conversations on podcasts, etc.

  • Visual simplicity

  • Finding a way to communicate through visuals only and not relying on copy

  • Conversation, dialogue, language - always listening to find ways to create visual outputs from auditory inputs

  • Play!

  • She doesn't put a lot of pressure on herself which is one of the reasons why her work comes across as joyful, light

  • 3 step process: idea in her mind, paper on pen (make it, break it, play), bringing it into a digital space

  • She likes Photoshop - clipping mask, masking tools, pen tool, smart objects ("the brilliant basics")

  • Have fun with it!

  • The journey is the destination

  • She has a love for all creative work, no matter who made it

  • Sometimes it works, sometimes it doesn't work; learn lessons for the next time to become greater

  • "You're only as good as your last idea/design" - this phrase creates a toxic culture of fear

  • Playing, failing, exploring allows you to be free; how can you unlock yourself? (This is where the magic happens!)

  • It's a shame we don't celebrate failures more often

  • We've normalized success so deeply that people are terrified of taking chances

  • The road to success is never linear

  • Fun, joy, play!

  • Pencil is go-to tool

  • Creativity is more than just colour and typography; it's about innovation and problem solving; creative people are everywhere

  • The visual style is less important than what she's saying/communicating

  • Visual communicators of all sorts have the ability to communicate difficult things in a respectful way

  • It's a journey of discovery



Among many insights gained, Inger reminds us that all the good bits happen on the way to the destination. In the next episode we meet Amelia, an art therapist, who shares Inger’s feelings about what it means to enjoy the process of making art.


Stay tuned...



A red boxing glove with the texture of a strawberry overlaid with the words ‘Fruit Punch’ debossed into the glove.

An image that depicts two matches standing vertically with the silhouettes of a face in each match head with the caption ‘tinder: Find your perfect match’.

An image that depicts a London tube map with the caption ‘A day in the life of a Londoner’ at the top and various stops along the line with common experiences like ‘offered a seat’ and ‘catcalling’ captured.

An image that depicts a brown armchair, the back made of a KitKat bar with the caption ‘Have a break, have a Kit Kat’ and Nestle’s logo below the chair.

A digital illustration that depicts Inger Kristine Steinsland’s point of intersection between failure and ‘the journey is more important than the destination’. There are two overlapping circles connecting these themes, a straight line connecting her to the place where these circles meet. When connected with the 16 other artists these circles form a map.

The complete map of the colourful, intersecting circles that represent the 17 artists and their connections to one another.


About Our Guest:

A monochromatic headshot of Inger looking into the camera on a light pink background.

You know that really annoying person who always seems to see the glass half full?

Hi, yes, that's me. Inger Kristine Steinsland, born and bred in Norway, educated and trained in Britain. With a BA in Illustration and a Masters in Creative Advertising from Falmouth University, I have since finishing Uni been working for an Employer Branding and Recruitment Advertising agency in London. Here I started as an intern before I was hired as a Junior Art Director and has worked my way up to become Head of Art. I now lead a team of Art Directors, Designers and UX/UI designers.

W: https://www.ingercreative.com

IG: IngerCreative



Music (public domain via Free Music Archive): Chad Crouch - Rainbow


Talk Paper Scissors Theme Music: Retro Quirky Upbeat Funk by Lewis Sound Production via Audio Jungle


Boat Origami Photo: Boat Origami Photo byAlex onUnsplash


34 views0 comments