What do Pumpkin spice, coffins and leprechauns have in common?
Johnny Cupcakes, of course!
And I have the man himself with me today.
Why do thousands of people have Johnny Cupcakes' logos tattooed on their bodies? And why have thousands of people camped out for Johnny's special edition T-shirts?
Johnny's efforts have been a case study in several branding and business books while being featured in FORBES, INC, WIRED, and Steve Harvey. Entrepreneur and Top Innovator in Retail, Johnny Cupcakes, shares his secret ingredients on Building Brand loyalty, Creating Unique Experiences, and Inspiring Innovation.
Johnny started 16 businesses before he was 16 years old—and soon after he started The World's First T-shirt Bakery, a food themed T-shirt brand with pop-up shops set up like frosting scented bakeries, T-shirts displayed in refrigerators, and packaged in lunch boxes. While Johnny Cupcakes tricks hangry customers, 100% of the people who leave his pop-up shops, leave with an experience and a story to share.
In this conversation, you’ll learn about the secret ingredients to Johnny Cupcakes’ success: surprise and delight. You'll hear how he’s been able to stretch a traditional marketing budget using these key ingredients and SO MUCH MORE, including:
How Johnny’s printing internship helped inform his brand today
Johnny's entrepreneurial evolution, including where the name ‘Johnny Cupcakes’ originates
Actionable steps for flexible and long lasting logo design
A sales strategy that really works: the art of the pre-sale
Demystifying working with others: licensing, partnering and parody
How to price products to reflect invisible value
And remembering that being kind is free
This conversation is so rich and has a ton of actionable items for starting and growing a brand. Entrepreneurs, marketers, brand owners, printers and designers… this episode is for ALL of you!
Okay, so to begin this conversation, we’ll need to add the ingredients, gently mix, and bake at 350 for about 50 minutes.
Let’s dig in…
About Our Guest:
Why do thousands of people have Johnny Cupcakes' logos tattooed on their bodies? And why have thousands of people camped out for Johnny's special edition T-shirts?
Johnny's efforts have been a case study in several branding and business books while being featured in FORBES, INC, WIRED, and Steve Harvey. Entrepreneur and Top Innovator in Retail, Johnny Cupcakes, shares his secret ingredients on Building Brand loyalty, Creating Unique Experiences, and Inspiring Innovation.
Johnny started 16 businesses before he was 16 years old—and soon after he started The World's First T-shirt Bakery, a food themed T-shirt brand with pop-up shops set up like frosting scented bakeries, T-shirts displayed in refrigerators, and packaged in lunch boxes. While Johnny Cupcakes tricks hangry customers, 100% of the people who leave his pop-up shops, leave with an experience and a story to share.
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Music:
Weird Science - John Bartmann licensed under a CC0 1.0 Universal License
Talk Paper Scissors Theme Music: Retro Quirky Upbeat Funk by Lewis Sound Production via Audio Jungle