A brand is a promise.
I fell in love with the art of branding in Boston in 2013. I had the opportunity to attend How Design Live and I sat in among many other wide-eyed listeners in that ballroom as I heard Debbie Millman speak about the evolution of branding. I was hooked.
Fast forward a few years and I have the great pleasure and opportunity to now work with future leaders in the field of branding.
I've also had the opportunity to explore branding as a topic in a number of articles over the years.
"What do Barack Obama and J.K. Rowling have in common? What about Walt Disney and Malala Yousafzai?"
"Traditional retail giant, Sears, is making itself obsolete at a spectacular pace. Micro-businesses owned and operated by a single employee are thriving. Things that have worked in the past aren’t working anymore and the world of business management has been turned on its head. What’s going on?"