A brand is a promise.
I fell in love with the art of branding in Boston in 2013. I had the opportunity to attend How Design Live and I sat in among many other wide-eyed listeners in that ballroom as I heard Debbie Millman speak about the evolution of branding. I was hooked.
Fast forward a few years and I have the great pleasure and opportunity to now work with future leaders in the field of branding.
I've also had the opportunity to explore branding as a topic in a number of articles over the years.
To transform your brand, tell a superb story
"What do Barack Obama and J.K. Rowling have in common? What about Walt Disney and Malala Yousafzai?"
branding in 2017: reliable, respectful, real
"Traditional retail giant, Sears, is making itself obsolete at a spectacular pace. Micro-businesses owned and operated by a single employee are thriving. Things that have worked in the past aren’t working anymore and the world of business management has been turned on its head. What’s going on?"