top of page

020: Iconic Toronto Typography with Christopher Rouleau

Updated: Feb 21, 2022

I’m so excited for today’s episode! Christopher Rouleau, Toronto-based graphic designer, letterer and visual artist, joins us on today’s podcast! He’s also one of the co-founders of Ligatures, Toronto’s typography hub, and he’s a regular contributor to Uppercase Magazine.

Christopher has collaborated with magazines like Today’s Parent and Chatelaine, as well as companies like Pepsi and LG. His work can be found in store windows, on packaging and in books. Much of the work he sells in his online shop connects local history with new-age lettering techniques to create the perfect visual marriage. I can’t wait to get started.

Takeaways from a chat with Chris:

  • If you look hard enough, inspiration can be found everywhere

  • Drawing with pencil to paper is critical so that that initial sketch can turn into a full fledged idea

  • Our brains are full of ideas if we just push them for a little more

  • Even the pros (like Christopher!) aren’t necessarily good at everything they try when they first start - sign painting was a challenge for him

  • Peameal bacon is rarely $0.99

  • Having opportunities for creativity outside of client work is important

  • There’s a lot to be said for play, curiosity and experimenting

  • Setting limits or constraints helps foster creative thinking - “best is the enemy of good”

  • No matter how many people are in this industry, there’s room for everyone

  • Understanding what uniqueness you bring will help you find your place in the industry and it’s something you’ll develop over time


Music by Podington Bear - Elephants on Parade

Talk Paper Scissors Theme Music: Retro Quirky Upbeat Funk by Lewis Sound Production via Audio Jungle

Boat Origami Photo: Boat Origami Photo by Alex on Unsplash



bottom of page