275: Humanizing the Experiences of Dementia Using Disappearing Ink Technology with Rachel Arthur of boom saloon
- Diana Varma
- 2 days ago
- 2 min read
Today’s guest and her team’s most recent book project is truly emotional and inspiring.
As always, this episode is not sponsored, however I do want to disclose that I received an advance copy of the book and after experiencing it, I absolutely had to chat with our guest about the incredible technology, typography, and hope behind this project.
In this conversation, you’ll hear from Rachel Arthur, Founder and Editor of boom saloon, “an independent publisher dedicated to democratizing creativity for good”. You’ll hear about their most recent publication (and deeply personal project) that humanizes the experiences of dementia, called “4,4,4&2”, including where the name comes from.
You’ll hear about the process of co-creation central to the making of the publication, the disappearing ink technology and intentional typographic choices used to mimic the experience of living with dementia, as well as Rachel’s beautiful hope for this project and where it could lead.
You’ll hear me get a little emotional during this conversation, which is a testament to Rachel’s book and her story. If anyone is on TMU campus or in downtown Toronto and would like to have a look at my copy, please don’t hesitate to reach out.
Let’s listen in…
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Links to the Project:
About Our Guest:
Passionate about championing the arts and creative industries at the intersection of sustainability, Rachel Arthur founded boom saloon via Kickstarter in 2016. Having previously studied fashion and design management, she initially embarked upon a stint at Conde Nast before moving to a pivotal role as Head of Content at Scotland’s fastest growing fashion tech company, where she led a small team. Here, the power and importance of data was truly brought to light whilst learnings on management and startup business were made. Three years at Creative Edinburgh further ignited her passion for nurturing creative growth across sectors whilst understanding the importance of a diverse creative ecosystem, which was further developed into boom saloon’s mission to democratise creativity for good across multiple business verticals. In her work to build a global movement around this mission, Rachel has been named as an Industry Expert for Create Hub, FIPP Rising Star in Media and Young Women’s Movement’s 30 Under 30. She has spoken for Google, Monocle, FT Strategies, Media Voices and FIPP, covering topics including environmental sustainability, how to consistently marry the vitality and possibility of data with the tangibility of print and the belonging of community, and the move from subscription to membership to movement.
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Music:
Bubbles ( Lofi , Bright , Relaxed ) by HoliznaCC0 is licensed under a CC0 1.0 Universal License.
Talk Paper Scissors Theme Music: Retro Quirky Upbeat Funk by Lewis Sound Production via Audio Jungle