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156: Untapped Typographic Potential with Oliver of Pimp My Type

Updated: Nov 22, 2023

Oliver of Pimp My Type is back and he’s here to talk untapped typographic potential!

In this conversation, Oliver explains what ‘typographic colour’ means, tried and true techniques for emphasis, prioritizing optical distance in typesetting (using one’s gut and not just math!), as well as the role intentionality plays in the process.

Oliver also demystifies the characteristics of display type that make it different from text type, the advantages of variable fonts for both digital and print design, as well as use cases for baseline grid.

The conversation even strolls into Comic Sans and books featuring Disney Princesses. Above all else, prepare for lots of actionable strategies to harness type’s power!

Link to the wedding invitation video/article Link my review of Shantell Sans (Comic Sans Alternative): Readability Group accessible typefaces:

Let's listen in...

About Our Guest:

Oliver Schöndorfer is a UI & app designer from Austria. He's not an UX ninja unicorn rockstar, but he's hopelessly in love with everything type, runs a UI design business and does typographic consulting for international clients. Oliver’s vision is to make the world more beautiful and diverse through typography. To share his knowledge and passion, he launched the YouTube channel Pimp my Type, offers online courses, and gives workshops. Oliver also runs the weekly Font Friday Newsletter, writes articles, speaks at conferences and podcast, to make the world more readable, one paragraph at at time.

Music: Weird Science by John Bartmann, Licensed Under CC0 1.0 Universal

Talk Paper Scissors Theme Music: Retro Quirky Upbeat Funk by Lewis Sound Production via Audio Jungle

Boat Origami Photo: Boat Origami Photo by Alex on Unsplash

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