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170: Legibility, Readability and Likeability with Eleni Beveratou, Creative Director Dalton Maag



The conversation you’re about to hear is the second episode recorded live at RGD’s DesignThinkers Toronto 2023 conference. I sat down with Eleni Beveratou, Creative Director of Typeface Design Studio, Dalton Maag, after she gave her keynote address entitled ‘Typography in Digital Environments and Future Technologies’.


In this episode you’ll learn how Eleni went from hating type in school to realizing its utmost importance, leading her to find her niche and complete a Master’s degree in Typeface Design. Eleni walks us through how experienced readers read and how this informs typeface choice, as well as assessing accessible type through the helpful metrics of legibility, readability and likeability. Eleni explains why choosing simpler characters over more complex shapes are not always better for accessibility, as well as how using type in digital environments must be carefully considered, particularly the differences in light mode versus dark mode. Finally, you’ll learn the ‘basics’ that Eleni wishes she knew early in her career. 


This episode was recorded live at DesignThinkers Toronto 2023 as part of a guest lecture series in GCM 230 - Typography in Fall 2023 at The Creative School at Toronto Metropolitan University.


Let's listen in…



Photo Credit: Eric Forest, RGD DesignThinkers Toronto 2023


Photo Credit: Eric Forest, RGD DesignThinkers Toronto 2023


Photo Credit: Eric Forest, RGD DesignThinkers Toronto 2023



About Our Guest:


Eleni Beveratou is a typeface designer from Athens, Greece who works as Creative DIrector for Dalton Maag in the UK. While working toward her MA in Typeface Design from the University of Reading, she developed an interest in the science of reading for the partially sighted. Her research and findings were published in Digital Fonts and Reading by World Scientific. At Dalton Maag, Eleni has worked on projects with brands such as Airbnb, Oracle and Facebook.




Music: A Little Shade by HoliznaCC0, Licensed Under CC0 1.0 Universal


Talk Paper Scissors Theme Music: Retro Quirky Upbeat Funk by Lewis Sound Production via Audio Jungle


Boat Origami Photo: Boat Origami Photo by Alex on Unsplash

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