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176: Nigerian Type Perspectives with Jordan Belonwu



This is the third episode in a 5-part guest lecture series, speaking with type professionals from all over the world! 


We just finished up our trip to Toronto and we’re now headed back across the Atlantic Ocean to Lagos, Nigeria. Let’s goooooo….


Jordan is a Nigerian designer and creative director based in Lagos. He began his career in 2012 and has since worked across different facets of design including branding, experiential, editorial, set design and advertising. Prior to starting the design studio Belonwus, Jordan was a Brand Designer at Bamboo.


With a focus on branding, art direction and production design Jordan’s work maintains cultural relevance through his designs for some notable brands like Piggyvest, OctaFX, Pocket, Paystack, and most recently Sporting Lagos.


In this episode, you’ll hear Jordan discuss what differentiates Nigerian typography from Eurocentric typographic standards, including its tendency to focus on expressiveness. Jordan highlights a project that takes type from the archives and makes it functional, which can introduce new opportunities and meaning in art and design. You’ll also hear the process for creating a typeface for Sporting Lagos, as well as Jordan’s great advice for taking on projects that help you learn and grow as a creative.


You can find visuals and links discussed in the show notes at www.talkpaperscissors.info.


This episode was recorded as part of a guest lecture series in GCM 806 - Advanced Typography in winter 2024 at The Creative School at Toronto Metropolitan University.


Let’s listen in…


Links Discussed in the Episode:





About Our Guest:


Jordan is a Nigerian designer and creative director based in Lagos. He began his career in 2012 and has since worked across different facets of design including branding, experiential, editorial, set design and advertising. Prior to starting the design studio Belonwus, Jordan was a Brand Designer at Bamboo.


With a focus on branding, art direction and production design Jordan’s work maintains cultural relevance through his designs for some notable brands like Piggyvest, OctaFX, Pocket, Paystack, and most recently Sporting Lagos.




Music: Bouncy Gypsy Beats by John Bartmann, Licensed Under CC0 1.0 Universal


Talk Paper Scissors Theme Music: Retro Quirky Upbeat Funk by Lewis Sound Production via Audio Jungle


Boat Origami Photo: Boat Origami Photo by Alex on Unsplash

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