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179: Luxurious Letterforms with David Soto



This is the sixth (bonus!) episode in a 5-part guest lecture series, speaking with type professionals from all over the world! 


We just finished up our trip to the UK and we’re now headed back across the Atlantic Ocean (just one more time!) to New York, USA. Let’s goooooo….


David Soto is a graphic designer and lettering artist based in New York with over 19 years of experience in the field. At the Fashion Institute of Technology, he explored communication design and typography, finding inspiration in the work of great typographers like Doyald Young. Crafting unique hand-drawn logos and logotypes became David’s specialty, emphasizing balanced letterforms and negative space sculpting. He’s been fortunate to work with a range of small to medium-sized clients, with each project teaching him the value of patience and attention to detail. 


In this episode, you’ll hear David discuss his creative process, as well as the way that building time into his practice and cushioning deadlines is critical to produce his best work. You’ll learn about David’s creative rituals, the Dope Type Society, as well as his future art and design aspirations.


Let’s listen in…








About Our Guest:


Hello there, I'm David Soto, a graphic designer and lettering artist based in New York with over 19 years of experience in the field. My fascination with drawing led me to the High School of Art and Design, where I discovered a passion for design through a mentorship program that introduced me to industry professionals. At the Fashion Institute of Technology, I explored communication design and typography, finding inspiration in the work of great typographers like Doyald Young. Crafting unique hand-drawn logos and logotypes became my specialty, emphasizing balanced letterforms and negative space sculpting. My design process involves thoughtful research, conceptualization, and sketching, resulting in meticulously refined logos. I've been fortunate to work with a range of small to medium-sized clients, with each project teaching me the value of patience and attention to detail. Sharing my journey and insights on social media, I'm dedicated to fostering a supportive community of designers eager to learn and grow together.




Music: Bouncy Gypsy Beats by John Bartmann, Licensed Under CC0 1.0 Universal


Talk Paper Scissors Theme Music: Retro Quirky Upbeat Funk by Lewis Sound Production via Audio Jungle


Boat Origami Photo: Boat Origami Photo by Alex on Unsplash

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