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Writer's pictureDiana Varma

186: Typefaces of Toronto with Jeremy Gladstone



There are few things more typographically satisfying than recognizing type in the wild. Gotham over here, Futura over there, Helvetica everywhere! 


Perhaps the only thing more satisfying is sitting down for a hearty conversation about letterforms with a fellow type geek. Enter: Jeremy Gladstone


Jeremy Gladstone's profound passion for the arts has significantly shaped his illustrious career trajectory. At the onset, he engaged with eminent global entities such as MTV, Much Music, BMW, and Valentino. His love for cinema and music catalyzed a distinguished period in the Music Television and Video sector, culminating in his role as art director for live performances and music videos for illustrious musicians including the Rolling Stones, Beck, Foo Fighters, Rihanna, Metallica, Justin Timberlake, Pink, and Alanis Morissette. His notable achievements include the set designs for Much Music's Intimate & Interactive series and the Much Music Video Awards in the early 2000s.


In 2005, Jeremy, in collaboration with his associate Robyn, inaugurated Gladstone Media. This venture amalgamated the functionalities of a marketing and advertising firm, a design studio, and a multimedia film production company into a cohesive entity. This innovative approach empowers Gladstone Media to offer an extensive portfolio of services, utilizing the collective proficiency in marketing strategy, inventive content, design, and production across diverse sectors. Approaching its two-decade milestone, Jeremy leads an award winning team, dedicated to crafting methodical campaigns that distinguish themselves and deliver impactful outcomes.


In this conversation, Jeremy shares more about Gladstone Media and how they do what they do, digging into the step-by-step process behind their creative work. He shares a helpful strategy for starting simple, constructing and then deconstructing creative work until it works. 


We then dive into Gladstone Media’s Typefaces of Toronto project (currently in episode 9), including where it started and where it’s going. 


And we meet Oscar the dog! 


Let’s listen in…






About Our Guest:


Jeremy Gladstone's profound passion for the arts has significantly shaped his illustrious career trajectory. At the onset, he engaged with eminent global entities such as MTV, Much Music, BMW, and Valentino. His love for cinema and music catalyzed a distinguished period in the Music Television and Video sector, culminating in his role as art director for live performances and music videos for illustrious musicians including the Rolling Stones, Beck, Foo Fighters, Rihanna, Metallica, Justin Timberlake, Pink, and Alanis Morissette. His notable achievements include the set designs for Much Music's Intimate & Interactive series and the Much Music Video Awards in the early 2000s.


In 2005, Jeremy, in collaboration with his associate Robyn, inaugurated Gladstone Media. This venture amalgamated the functionalities of a marketing and advertising firm, a design studio, and a multimedia film production company into a cohesive entity. This innovative approach empowers Gladstone Media to offer an extensive portfolio of services, utilizing the collective proficiency in marketing strategy, inventive content, design, and production across diverse sectors. Approaching its two-decade milestone, Jeremy leads an award winning team, dedicated to crafting methodical campaigns that distinguish themselves and deliver impactful outcomes.


Gladstone has carved a niche in various sectors, with a pronounced focus on real estate and architectural marketing, which encompasses pre-construction condominiums and rental ventures, alongside the food & beverage, hospitality, finance, and lifestyle & fashion industries. The firm is particularly lauded for its transformative marketing initiatives in real estate, underscored by partnerships with global icons such as Yabu Pushelberg, Pharrell Williams, and Takashi Murakami, significantly influencing the architectural landscape of Toronto and its arts and culture. Looking forward, Jeremy is poised to extend Gladstone Media's influence globally, with imminent projects in pivotal cities like New York, Miami and Los Angeles, signalling a promising expansion of its international footprint.




Music: First Bicycle by John Bartmann, Licensed Under CC0 1.0 Universal


Talk Paper Scissors Theme Music: Retro Quirky Upbeat Funk by Lewis Sound Production via Audio Jungle


Boat Origami Photo: Boat Origami Photo by Alex on Unsplash

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